Key Takeaways

  • Don’t let a direct caller into your house until you know for sure they are who they say
    they are.
  • Ask for a few pieces of ID such as a phone number, email address, and scanned driver’s
    license. Then verify them.
  • Don’t be afraid you will offend a potential prospect. They will understand.

The manner in which buyers are looking at potential purchase homes is changing. More and more buyers are bypassing the agent  (1 in 5 homes are now sold direct). So let’s talk about a subject that real estate firms are avoiding:  SAFETY. Real Estate firms are afraid that if they put a few safety precautions in place, they will  offend potential prospects.  After all, we know the yard sign with only the real estate firm’s phone number on it is used as a prospecting tool and tells nothing about your home. Never show a house to a direct caller until you are confident that they are who they say they are. We want you safe, and we wish real estate firms would adopt these policies.

  1. Request the potential buyer’s cell phone number and email address, then call them back and email them to verify.
  2. If it’s a general email address such as Gmail or Yahoo, not a company address, ask them to scan their driver’s license and email/text it to you.

Be up front about your procedures and don’t apologize or act as if it’s only “pro forma.” If a buyer is legitimate, they’ll understand that you don’t know them, and they’ll be happy to work with you to make you feel safe.