The FSBO Home Seller’s Secret to Writing a Listing Ad That Attracts Buyers
If there is one secret for the FSBO home seller to writing a listing ad that gets attention, it’s streamline the content to focus on the house. Keep it short and sweet, but informative enough to pique buyers’ interest. Steer away from grandiose descriptions, and resist the urge to project value that you put on […]
FSBO Grows Up–Through Online Technology, the For Sale By Owner (FSBO) Industry Comes of Age
Why is FSBO selling growing so fast? Sissy Lappin founder of ListingDoor.com credits technology for the meteoric rise of FSBO home sales in recent years. Powerful marketing tools and online technology have brought the For Sale by Owner movement out of delayed adolescence-it’s all grown up. Today, 92 percent of consumers are searching online for […]
With 92 percent of Consumers Searching Online for Their Next Home, FSBO Comes of Age
For Sale By Owner (FSBO) is all grown up. Thanks to some pretty powerful technology and an ever-growing population of tech-savvy and informed consumers, the time to challenge the status quo has arrived. The flood gates opened significantly over the past two years, when consumer use of online real estate searches reached an all-time high […]
Prepare Your House for the Sizzling Summer Sale Season
If you’re planning to sell your house for sale by owner (FSBO)-style and hope to capitalize on the sizzling summer selling season, now is the time to get busy. In summertime, 60 percent of all homes are bought and sold, so get in on the action by taking these six essential steps now to be […]
What Does it Really Take to Successfully Sell Your Home FSBO?
Selling your home for sale by owner (FSBO)-style—that is, without an agent, is not only entirely possible, it’s easier today than it was in the past. The benefits of a FSBO home sale include a potentially great cost savings, since you will save the cost of the real estate agent’s commission—the largest expense home sellers […]
How Real Estate Tech is Killing The Commission
Homeowners Now in the Driver’s Seat with Real Estate Technology Less than three years ago, user-friendly online technology advances, aggregated information, and open-source platforms were just getting popular with consumers looking to buy and sell homes. Now it’s standard fare in the real estate industry. Realtors® want their annual surveys to reflect that MLS is […]
What’s Changed with Home Sellers’ Need to Hire a Real Estate Agent? Plenty!
Home sellers and buyers are losing faith in realtors, and the days of the real estate cartel monopoly are numbered. This outcome was hastened by automatic valuations, and whether you think these valuations are accurate or not, buyers and sellers love looking at them. Determining your home’s value without an agent has become easy, even […]
How to Price Your Home – Is a Pricing Report Really Accurate?
How do you price your home? How accurate is a pricing report? I believe pricing is both an art and a science. In many ways, it relies on simple business sense, but in other ways, knowledge of the buyer, the community, and the timing of the transaction. While all these points should be a part of […]
Challenging the NAR’s Anti-FSBO Campaign
I Came across a great article by Economist John Wake on the Real Estate Decoded website titled, “FSBOs vs. Real Estate Agents. Do agents really sell homes for 13% more?” In the article, Wake calls out a National Association of REALTORS® (NAR) campaign designed to malign the For Sale By Owner (FSBO) market, stuffed with unsubstantiated […]
The Ultimate Blueprint For Selling Your Home – 11 Ways to Get Your Home Sold Fast
A well-thought-out listing and brochure can help you sell your house faster and more efficiently than you might think. An effective listing attracts buyers to your home, and allows them to carry their good impression of your home back to their home. Here’s a checklist of key ingredients for creating a great listing and brochure: […]